At times campy, but mostly terrifying, “Drag Me To Hell” is an antiquated tale updated for the 21st century. Christine Brown (Alison Lohman) makes “the tough call” in her drive for a big promotion at work, denying an old woman an extension on her mortgage and getting herself gypsy cursed for her trouble. All of the old horror tropes are here: gypsy curses, seances, demonic visitations, even a late night trip to the graveyard as she battles for her soul against forces that she doesn’t understand and her boyfriend doesn’t believe in. Somehow, though, Sam Raimi keeps them all new and interesting.
Some moments are truly terrifying and belong on the list of biggest scares. others, though, harken back to Raimi’s campier “Evil Dead” movies and what works great in those doesn’t always work as well here – it’s been done before and if you’re going to get campy with a horror flick, Alison Lohman is no Bruce Campbell. Still, though, the good far outweighs the bad and even the worst/cheesiest scenes are more likely to shock and amuse than to turn you off.
A year or two ago, this would have been an even greater film. Sadly, for fans of horror, the twist ending has been spoiled ad nauseum over the last year or two which is unfortunate because Raimi did a phenomenal job of hiding it.